Online career course for SKEMA Business School

The Challenge

SKEMA's careers team faced a familiar problem: over 1,500 Masters students across seven campuses worldwide, arriving at their job search with very different levels of career readiness. The team needed a scalable solution that would bring every student to a consistent baseline — one that would embed structured career thinking, prepare students for interviews, and give the careers team visibility over each student's progress.

The solution also needed to work within SKEMA's existing Learning Management System, integrate with their reporting requirements, and count as a formal part of students' Masters programmes.

How we helped

The Career Farm developed a customised version of Masters Maximiser, integrated directly into SKEMA's LMS via single sign-on — so students could access the course without friction, and the careers team could see progress in real time.

The course guides students through the core building blocks of career thinking: understanding what they have to offer, what they want from their career, and how to communicate that to recruiters. A quiz at the end embeds learning and produces a score that counts toward each student's Masters.

We built a dedicated admin portal giving the SKEMA careers team instant access to completion rates, scores, and student progress — removing the administrative burden of chasing students and making it straightforward to report upward on employability outcomes.

Automated email reminders throughout the course keep students on track and drive completion.

Crucially, this isn't a set-and-forget solution. Every year, we review the data with the SKEMA team and refine the course based on student feedback and completion patterns. That ongoing development is why the feedback score has improved year on year since we began.

The results

Five years in, the numbers tell a clear story.

Around 800 students leave feedback each year, giving us a robust, consistent dataset to work from. The year-on-year improvement isn't accidental — it reflects our collaborative approach to iteration and the genuine usefulness of the programme to students at a critical point in their careers.

Could this work for your students?

Masters Maximiser is designed for business schools that want a scalable, measurable career development solution — one that prepares students for their job search and gives careers teams the data to demonstrate impact.

We work with a small number of institutional partners and take a genuinely collaborative approach to each one. If you’d like to see what this could look like for your students, we’d love to talk.